Our newest series of Founder Interviews: Stories of Success offers a unique insight into the journeys of visionary business leaders. We chat with individuals who have created growing businesses, sharing their challenges, victories, and essential lessons gained along the way. Discover how they ove

Many early-stage entrepreneurs fall into the amplification trap: focusing intensely on boosting a seemingly promising metric – like audience acquisition – without adequately addressing fundamental challenges. This can lead to a superficial sense of success, masking critical weaknesses in the busi